Think Tank Gallery seeks to partner with Weedmaps for the Vape Lounge and Dab Bar on our biggest event ever, in August and September 2017.
An integrated vape lounge installation will combine Cali weed culture, nostalgic 90s vibes, and innovative lighting into a moody and sexy lounge with events hosted by local producers.
WHAT IS DS&WC?
Drinkin' Smokin' & West Coastin' is Think Tank Gallery's love (or hate) letter to the biggest exporter of culture in the world: the City of Los Angeles. Featuring hundreds of art pieces by some of the biggest artists in the skate, street, and illustration genres, and a packed calendar of events from dozens of local and national producers that are shaping the Southland, DS&WC will be LA's party scene this Summer.
It's also a chance for you to jump in front of millions of LA-fetishizing-fanatics at one of the nation's Top 25 Most Instagrammable Arts Spaces. We know how to create a captivating and smoothly branded experience, with hundreds of events and hours of content under our collective belts. Our previous largescale installations have been shared by media to hundreds of millions of artists, musicians and fans, and it's time now to build a lounge and program about the city that defines us, and has made this all possible.
Pour one out, put something in the air, and pick a section below to picture Weedmaps West Coastin':
We've been showing skate and street art for seven years in DTLA, and this is our biggest show ever. All of our favorites are on board, and they're inviting their friends. Good art – from goldleafed to grimy – is our calling card. It's what brings crowds from all over to spend a night or three downtown, and it's what packs the house. And our artists' fans share us so much that we're next to the Guggenheim and LACMA in the most-shared arts spaces in the country. We make big installations and put your audience inside of them, then we give them an easy path to post. We have some clever installations lined up for DS&WC, and we're producing another mural for the fest, this time with arguably the most prolific street artist in the world right now:
ART SHOW ACTIVATIONS
There are three components of this event series: drinkin,' smokin,' and West Coastin.' It's Cali so we've got a long history of good smokin,' and we're building a lounge to celebrate it. Check out the video below to see the 420-friendly space Weedmaps would own all month, and picture a Tarantino-esque, Palm Springs + Hong Kong strip club with moody lighting, and pink & purple color washes on exposed brick. Then put a weed bar in the back, some glass art in the space, and some Cannabis Cabaret sprinkled in – that's our Weedmaps Lounge.
It fits into the art show as our video art section, and the most photogenic piece in the house will be a nostalgic stack of tube TVs playing a piece made of old 90s newsreels – Shaq & Kobe, the OJ chase, and some classic commercials in between. Our video artist making the 90s newsreels montage is a huge fan of pot culture, and would love make a themed 90s-MTV style "commercial" with your brand that plays in advance of the show on our landing page (below) and social networks. It would play on all of the TVs hundreds of times, showing to captive audiences lounging out all month long.
We're also building an interactive map that functions with the responsive LED system, which will greet users with a live feed of a "turf war" in which guests claim their hood and change the color of the room. This map will be featured online and physically in the lounge, and is a nod to the GTAV video game loosely based on Los Angeles. Weedmaps integration is a no-brainer.
We had over 33,000 captive attendees at our last big arts fest (see a recap here), but that show saw hundreds of millions more hits online. We know that content is king. Our content is a reflection of all the art outlined above, but we take an extra step to make sure it can live alone online, too. We've been featured on Tumblr's radar three times with preview content, and we make teasers that stand for themselves.
Sinzi Velicescu will art direct a tour around town, picking up work from DS&WC talent in a classic car, capturing each disparate neighborhood of LA in her iconic style and releasing a new video each week. Nice camera on a classic car, good music, panoramic lenses... this series has a feeling to it. And at the end of each video that feeling will lead crowds to your show. Ancillary content like the official show playlist and a branded website with a Weedmaps map of LA will keep the brand consistent and your product in front of its fans this Summer – perhaps shooting some ladies in a low rider with a joint in hand.
MOOD CONTENT FOR DS&WC TEASER CAMPAIGN
PREVIEW CONTENT FOR THINK TANK GALLERY'S DUDE, MONSTERS! (2012)
See below for past scaled-down weekly content campaign. Less narrative, less video art, but still weekly talent highlights.
LANDING PAGE + SOCIAL ACCOUNT + NEWSLETTER PROGRAM
We build one home to find all of the artists in the show and events on the calendar, and everything stems from there. Our art director will brand out this landing page to weave you into the experience, in the only place that audiences will head to find out what's happening each day. Custom social media accounts will drive giveaway campaigns, and a weekly newsletter will lay out what's happening for the week. We've also got an official DS&WC playlist that Weedmaps could host...
PR BY HIJINX ARTS MGMT & PR
The Think Tank's signature arts + events style is what LA knows us for. It's simple: we build an installation-heavy exhibit with great art, then we add a sweet lounge in the back, and then we curate the illest young and established event producers in the city to take over that lounge, or the entire space. Historically, our opening nights see 3,000-5,000 attendees, with the rest of the nights exceeding 30,000 in total.
A huge calendar of events fills up quickly, we highlight a couple of the biggest ones, and the calendar turns into a PR machine all of its own, with each producer's audience finding out about each other's events, and guests coming back over and over. We've done it a bunch of times and it's always a win/win – even the artists benefit by selling art night after night.
WEEDMAPS LOUNGE X LITTLE FACE TENTATIVE PROGRAMMING
Our 420 Programming Director was just named The Best Pot Party in CA by Rolling Stone. Best known for her Cannabis Cabaret, Little Face Productions' Katie Partlow is filling our calendar with smoker-friendly experiences. She's planning things like an indie rock showcase, Brew High High, tattoos, ambient sound bath and visuals, costume karaoke, movie night, cannabis education and certification class (day time)... and the Weedmaps lounge is set up perfectly for it.
Remember, we've already built a Tarantino-esque, Palm Springs + Hong Kong strip club with moody lighting, and pink & purple color washes on exposed brick. Weedmaps decor can add to that for something truly special. It's made for events. See some we have tentatively on the calendar below:
The place for cannabis cabaret after dark. A variety show featuring the best in drag, burlesque, circus and more by LA's top performing artists!
Comedy, Cake + Cannabis
Enjoy an evening of stand-up comedy from LA's best comics, a sampling of our favorite cannabis brands and free cake (non-infused)!
It's when you have the munchies by brunch time! Featuring delicious Southern fried chicken, waffles and a weed-mosas (non-alcoholic).
Puff Puff Pizza Party
Video games, pizza, nail art and weed!
PEEK OUR LAST TWO EVENT SERIES' STACKED CALENDARS :
See below for other events to join in:
With an aim at widespread accessibility, Think Tank Gallery knows its target audience. Over the years we've produced merchandise in the markets of skate, street, horror, and even porn culture, and we've always partnered in such a way to give our audience something to take home with them. Whether that's giveaway items or limited edition collectibles for sale, we're all about dope takeaways. So far in DS&WC we've teamed up with Valley Cruise Press to produce a 6-pin and 1 patch package and limited run wine can series with Nomad Wine Co., and many partner opportunities. See below for prior and ongoing collabs.
TRAVEL BROCHURE SHOW CATALOG
The most important takeaway from an art show is its catalog, and for DS&WC we're tying that into the experience. We've designed a catalog that matches 90s travel brochures in style, fitting all of the relevant content. This experience aims to provide a nostalgic feeling from top to bottom, and the one place for guests to make sure they're catching every element is in the catalog. The catalog will have info on events, partners, and most importantly all of the art, and will be the premiere merch item for guests to walk away with in their hands.
HOW TO JOIN IN
We have three levels for Weedmaps to join in. No matter what, every level of integration is just that: integration. We have a "no vinyl banners" rule, and any Weedmaps branding would be involved as a part of the actual experience. Whether it's the events, the map art installation, or the lighting. Here are three levels of involvement and rates to consdier:
- Co-Presenter – $15,000
Integration from start to finish. The map-themed catalog is hosted by Weedmaps, the lounge installations are built Weedmaps, and the interactive LED map is a Weedmaps one. Everything you see above that's not already owned by a sponsor could be run by Weedmaps, and any other creative ideas you have.
- Online Campaign + TV Installation – $9,000
Our 420 lounge has a large TV installation, which will play content also released leading up to the show. The video campaign will feature one of our artists rolling around to different neighborhoods in his Lincoln Continental, highlighting each hood and picking up artwork from other artists in the show. It's the perfect opportunity to show off what Weedmaps does best – know the city.
- Events Only – $2-4k per event
See the Events section to see what Little Face has planned. She is a cannabis celebrity for a reason and her events reflect that.
Scroll through images to see examples of our work.
Danny Heidner graduated with a BFA from Laguna College of Art and Design and then moved into Fine Art installation, Fabrication and Transport where he has worked since 2010. He has been lead installer on some complex works and has been a designer and fabricator for major projects like the Hotel Normandie and many Think Tank productions.
Bloody Gums Collective is run by Andrew Barsoum who has spent a decade in art installation when not working on his own exhibits. His last show "LA Is Trying to Kill Me" saw massive crowds and a gallery packed with work, and his team will lead install for our show as well as help with materials and art contribution.
Dino Nama has been taught by some of the best creatives in LA, moving up through a billion dollar company, Quest Nutrition. Currently engaged in the DTLA art scene as well as many creative projects in different industries, he strives to bring innovation and success to Think Tank's endeavors. He is 100% responsible for the Think Tank's constant improvement in branding.
Jacob Patterson has been the director of Think Tank Gallery aka Think Tank Productions for its seven years helping to shape DTLA arts culture. With a background in arts marketing (deviantART) and PR (Hijinx) but a boots-on-the-ground approach to event production, Patterson has collaborated with artists worldwide to create immersive and interactive arts experiences that tend to draw large crowds. "Mainstream enlightenment" is his aim, cleverly injecting content into party vibes.
Founder of the experiential production company, cARTel: Collaborative Arts LA (BROKE LA, No Budget Film Festival), Negin Singh is a producer, a creative in tech, a branding expert, and pulse detector for good events. She has been profiled on the White House Blog and was named one of the top 30 Indian Entrepreneurs under 30 by India Current Magazine.
CHIEF CANNABIS OFFICER
Katelyn Partlow aka LITTLE FACE is disrupting the world of weed by putting on some of the most imaginative events in cannabis. Her Cannabis Cabaret shows art exhibitions, musicians, burlesque performers, comedians, and sensory experiences while the biggest brands in marijuana present their products to engaged audiences. She removes "stoner bro" culture from 420 culture, and has been highlighted in VICELAND and Rolling Stone for her efforts.
Please contact us for more info:
Jacob Patterson – Director – firstname.lastname@example.org – 916.670.3801