Think Tank Gallery, Vans, and Nanoleaf look to build an interactive soundscape in LA's biggest Summer events series, in August/September 2017.
An integrated art installation will combine nostalgic LA hip hop and surf punk with a futuristic approach to shareable art installations. Audience interaction and product highlights will ease into a relationship that should extend far past these events.
WHAT IS DS&WC?
Drinkin' Smokin' & West Coastin' is Think Tank Gallery's love (or hate) letter to the biggest exporter of culture in the world: the City of Los Angeles. Featuring hundreds of art pieces by some of the biggest artists in the skate, street, and illustration genres, and a packed calendar of events from dozens of local and national producers that are shaping the Southland, DS&WC will be LA's party scene this Summer. Nanoleaf is decking the place out to make it the most photogenic venue in DTLA.
It's also a chance for your brand to jump in front of millions of LA-fetishizing-fanatics at one of the nation's Top 25 Most Instagrammable Arts Spaces, in an interactive installation coordinated with the Nanoleaf Aurora. We know how to create a captivating and smoothly branded experience, with hundreds of events and hours of content under our collective belts. Our previous largescale installations have been shared by media to hundreds of millions of artists, musicians and fans, and it's time now to invite your brand to manipulate light and sound in a concept shop themed after LA.
Click on a section below to picture your brand West Coastin':
We've been showing skate and street art for 7 years in DTLA, and this is our biggest show ever. Vans is helping us throw it this time, and all of our favorites are on board, and they're inviting their friends. Good art – from goldleafed to grimy – is our calling card. It's what brings crowds from all over to spend a night or three downtown, and it's what packs the house. And our artists' fans share us so much that we're next to the Guggenheim and LACMA in the most-shared arts spaces in the country. We make big installations and put your audience inside of them, then we give them an easy path to post. We have some clever installations lined up for DS&WC, and we're producing another mural for the fest, this time with arguably the most prolific street artist in the world right now:
NANOLEAF AURORA SOUND INSTALLATION
Think Tank Productions and Nanoleaf have something in common. Both make product with a strong creative impact as a first impression; product that, once integrated into an individual's home, creates a daily improvement in quality in any given moment, passively or actively. Art has always done that, but Think Tank knows that true immersion into an inspired day, or even a subtle mood shift, comes from the power of technology.
That's we are looking for a sound partner to build our most impacting experience for this event series.
Nanoleaf is launching their new project, a music visualizer that turns a room's mood into a background engagement (video below), transforming static space into dynamic – but not imposing – presence. Combine that with your consumer-friendly system that is very similar in simplicity and effect, and sound integration becomes a no brainer to any Aurora purchase. And vice versa.
THE MOST VERSATILE CONSUMER LED SYSTEM AROUND:
To exclusively co-launch the Aurora Rhythm, we plan to do what we do best: create an extremely Instagrammable and captive experience, and work the product through every layer of that experience. The vital piece for any consumer is the music, as with half of our show. Our install artist has developed an idea to combine a consumer-facing system with immersive Aurora design.
The layout is simple: guests walk through our art show and immersive installations, seeking an area to see all of the show's merchandise and artworks for sale. Passing through an LA-themed record store facade, they enter a 70s Palm Springs-style bachelor pad, with classic LA tunes playing. The entire room is breathing the music thanks to Nanoleaf's color changing LEDs, fitted behind white walls with a diecut postmodern kitchen and living room. The walls stand as a glowing and artistic take on classic LA living room, and the ceiling as a responsive LED installation. Even the most disconnected guest will be entranced as they're guided through the room to sit on themed furniture that glows to the rhythms produced by your product on LEDs outfitted throughout the room.
All DS&WC buyers must pass through this room, so every single merch campaign (see below) ends with you, as we share our convergent campaigns to fill homes around LA with art, design, and music.
There are other areas in DS&WC where sound integration is a no-brainer. Some DS&WC events (see below) will utilize an interactive LED stage designed in collaboration with Nanoleaf. Their Aurora product will respond to both music and audience engagement, integrating hashtags into their responsive design. These hashtags can function in a myriad of ways, with options for branding engagement. Custom-made signage and sponsored sound equipment would also be easy to add and have a very high impact during dozens of events with thousands of guests.
A separate area for larger film screenings would also be served well by a home theatre sound system. See the Events section below for more.
ART SHOW ACTIVATIONS
We had over 33,000 captive attendees at our last big arts fest (see a recap here), but that show saw hundreds of millions more hits online. We know that content is king. Our content is a reflection of all the art outlined above, but we take an extra step to make sure it can live alone online, too. We've been featured on Tumblr's radar three times with preview content, and we make teasers that stand for themselves.
Sinzi Velicescu will art direct a tour around town, picking up work from DS&WC talent in a classic car, capturing each disparate neighborhood of LA in her iconic style and releasing a new video each week. Nice camera on a classic car, good music, panoramic lenses... this series has a feeling to it. And at the end of each video that feeling will lead crowds to your show. Ancillary content like the official show playlist and a branded website will keep the brand consistent and your brand in front of its fans this Summer – perhaps shooting some ladies in a low rider.
MOOD CONTENT FOR DS&WC TEASER CAMPAIGN
PREVIEW CONTENT FOR THINK TANK GALLERY'S DUDE, MONSTERS! (2012)
See below for past scaled-down weekly content campaign. Less narrative, less video art, but still weekly talent highlights.
NYCHOS MURAL PREVIEW VIDEO
Our NYCHOS mural will be one of the most noteworthy additions to the exhibit. A lasting relic of a memorable experience, this mural will live far beyond the monthlong arts series on a wall with 600,000+ daily passersby. We expect this piece alone to drum up the RSVP numbers. See NYCHOS' latest mural below, alongside the Think Tank's last mural production featuring DS&WC artist Teddy Kelly.
LANDING PAGE + SOCIAL ACCOUNT + NEWSLETTER PROGRAM
We build one home to find all of the artists in the show and events on the calendar, and everything stems from there. Our art director will brand out this landing page to weave your brand into the experience, in the only place that audiences will head to find out what's happening each day. Custom social media accounts will drive giveaway campaigns, and a weekly newsletter will lay out what's happening for the week. We've also got an official DS&WC playlist that you could host...
The Think Tank's signature arts + events style is what LA knows us for. It's simple: we build an installation-heavy exhibit with great art, then we add a sweet lounge in the back, and then we curate the illest young and established event producers in the city to take over that lounge, or the entire space. Historically, our opening nights see 3,000-5,000 attendees, with the rest of the nights exceeding 30,000 in total.
A huge calendar of events fills up quickly, we highlight a couple of the biggest ones, and the calendar turns into a PR machine all of its own, with each producer's audience finding out about each other's events, and guests coming back over and over. We've done it a bunch of times and it's always a win/win – even the artists benefit by selling art night after night.
DRINKIN' SMOKIN' & WEST COASTIN' TENTATIVE PROGRAMMING
We're planning pizza parties once a week during the fest. We'd be serving up pizza and beer, playing LA's most historic films, pumping the AC, and filling the space with a few dozen people at a time to enjoy our huge projection screen with their friends. It should make for some chill Summer nights.
The space where screenings will take place is a bit bigger than a nice home theatre room. It's the perfect place for your brand to do what you do best with product worked into the audio experience and design aesthetic.
With an aim at widespread accessibility, Think Tank Gallery knows its target audience. Over the years we've produced merchandise in the markets of skate, street, horror, and even porn culture, and we've always partnered in such a way to give our audience something to take home with them. Whether that's giveaway items or limited edition collectibles for sale, we're all about dope takeaways. So far in DS&WC we've teamed up with Valley Cruise Press to produce a 6-pin and 1 patch package and limited run wine can series with Nomad Wine Co., and many partner opportunities.
A roster of artists with hundreds of brand collabs could also make for an interesting, custom sound system on display and for sale or giveaway. See below for prior and ongoing collabs.
Think Tank Gallery doesn't just hang art and call it a day. We're a full fledged production company that serves as creative directors on massive festivals like Night on Broadway (90K+ attendees), and for our major shows we fill a monthlong calendar with dozens of events ranging from supper clubs to comedy shows. For DS&WC we are plotting a Red Bull 30 Days of Sound approach, with our sights set on the influence of G-Funk hip hop and West Coast surf punk on LA and the world as a whole.
We've soft launched a Best Coast soundtrack to tease the show on Spotify, and it's already gaining compliments. As we make official announcements, your brand could co-curate and release musical promo content for the show.
The names in the concept posters below are artists to whom we're currently talking:
Scroll through images to see examples of our work.
Danny Heidner graduated with a BFA from Laguna College of Art and Design and then moved into Fine Art installation, Fabrication and Transport where he has worked since 2010. He has been lead installer on some complex works and has been a designer and fabricator for major projects like the Hotel Normandie and many Think Tank productions.
CHIEF CANNABIS OFFICER
Katelyn Partlow aka LITTLE FACE is disrupting the world of weed by putting on some of the most imaginative events in cannabis. Her Cannabis Cabaret shows art exhibitions, musicians, burlesque performers, comedians, and sensory experiences while the biggest brands in marijuana present their products to engaged audiences. She removes "stoner bro" culture from 420 culture, and has been highlighted in VICELAND and Rolling Stone for her efforts.
Dino Nama has been taught by some of the best creatives in LA, moving up through a billion dollar company, Quest Nutrition. Currently engaged in the DTLA art scene as well as many creative projects in different industries, he strives to bring innovation and success to Think Tank's endeavors. He is 100% responsible for the Think Tank's constant improvement in branding.
Jacob Patterson has been the director of Think Tank Gallery aka Think Tank Productions for its seven years helping to shape DTLA arts culture. With a background in arts marketing (deviantART) and PR (Hijinx) but a boots-on-the-ground approach to event production, Patterson has collaborated with artists worldwide to create immersive and interactive arts experiences that tend to draw large crowds. "Mainstream enlightenment" is his aim, cleverly injecting content into party vibes.
Founder of the experiential production company, cARTel: Collaborative Arts LA (BROKE LA, No Budget Film Festival), Negin Singh is a producer, a creative in tech, a branding expert, and pulse detector for good events. She has been profiled on the White House Blog and was named one of the top 30 Indian Entrepreneurs under 30 by India Current Magazine.
Bloody Gums Collective is run by Andrew Barsoum who has spent a decade in art installation when not working on his own exhibits. His last show "LA Is Trying to Kill Me" saw massive crowds and a gallery packed with work, and his team will lead install for our show as well as help with materials and art contribution.
Please contact us for more info:
Jacob Patterson – Director – firstname.lastname@example.org – 916.670.3801