This August & September, Think Tank Gallery is throwing its next big art experience and events series in DTLA, and we're looking to partner with unique programming directors and event producers.
We'd aim to close the whole thing out with a big Playboy Hidden Arcade party, following a monthlong presence in our bar that will see thousands of guests.
Drinkin' Smokin' & West Coastin' is Think Tank Gallery's love (or hate) letter to the biggest exporter of culture in the world: the City of Los Angeles. Featuring hundreds of art pieces by some of the biggest artists in the skate, street, and illustration genres, and a packed calendar of events from dozens of local and national producers that are shaping the Southland, DS&WC will be LA's party scene this Summer.
It's also a chance for your event to jump in front of millions of LA-fetishizing-fanatics at one of the nation's Top 25 Most Instagrammable Arts Spaces. We know how to create a captivating and smoothly branded experience, and coincidentally have helped produce hundreds of events in our seven years in DTLA. Our previous largescale installations have been shared by media to hundreds of millions of artists, musicians and fans, and now it's time to throw a party for the city that defines us and has made this all possible.
Pick a section below to picture Playboy West Coastin':
We've been showing skate and street art for seven years in DTLA, and this is our biggest show ever. All of our favorites are on board, and they're inviting their friends. Good art – from goldleafed to grimy – is our calling card. It's what brings crowds from all over to spend a night or three downtown, and it's what packs the house. And our artists' fans share us so much that we're next to the Guggenheim and LACMA in the most-shared arts spaces in the country. We make big installations and put your audience inside of them, then we give them an easy path to post. We have some clever installations lined up for DS&WC, and we're producing another mural for the fest, this time with arguably the most prolific street artist in the world right now:
There are three components of this event series: drinkin,' smokin,' and West Coastin.' Cali has some classic and local staples in cocktail culture, and it's also known for its heavy wine culture. Best Coast Hip Hop, a key inspiration for our experience, also has some lowbrow drink preferences that match our art style well, so we're building a lounge to celebrate all of the above. Check out the video below to see the bar space you would own all month, but picture a DMV crashed into a dive bar to stay with the LA transpo theme that's informing our aesthetic. Then fill it with racing arcades.
Throw in a stage and some interactive and socially shareable activations like a photobooth themed after a CA Driver's License, air freshener coasters, and an RC Car racetrack that plays with the room's moody lighting, and you're in the Playboy x DS&WC event lounge.
PLAYBOY'S HIDDEN ARCADE CLOSING PARTY
We've already thrown a bunch of parties with Hop Media/Playboy at our venue. The most popular of these events is the Hidden Arcade series, and that's also the reason why Jack Daniels hit us up to partner on our events – they want to provide product for a blowout Hidden Arcade event.
Because the DMV Bar (above) will be running all month long with a racing game arcade already in it – fan favorite Cruisin' USA – and Playboy is looking to host another of these events in September, we realized it would be the perfect time to throw a Hidden Arcade and make it the biggest yet. Most of the decor will be a monthlong activation, and we'd be honored to customize a few areas to feature small- to medium-sized promotions for Playboy all month, at every event on the calendar. They'd all have one call to action: come to the closing party.
People love posing with the Playboy logo and we'd love to feature some in our lounge, like your neon (pictured). We'd aim at $15-20k for all decor, arcade rental, VIP treatment, staffing, bar, and venue rental included.
The Think Tank's signature arts + events style is what LA knows us for. It's simple: we build an installation-heavy exhibit with great art, then we add a sweet lounge in the back, and then we curate the illest young and established event producers in the city to take over that lounge, or the entire space. Historically, our opening nights see 3,000-5,000 attendees, with the rest of the nights exceeding 30,000 in total. Playboy would help set up the lounge that every one of them uses.
A huge calendar of events fills up quickly, we highlight a couple of the biggest ones, and the calendar turns into a PR machine all of its own, with each producer's audience finding out about each other's events, and guests coming back over and over. We've done it a bunch of times and it's always a win/win – even the artists benefit by selling art night after night.
PRIOR EVENT SERIES' AND TENTATIVE PROGRAMMING
We've done these 30-day event series' a few times in the past. The biggest time was Break Bread, which saw 29 events in 28 days and had over 35,000 attendees across all daily and nightly plus open gallery hours. You can see a recap of that event series here and a glimpse of its calendar below. This time around we've teamed up with Little Face Productions (Rolling Stone's weed party curators of the year) and cARTel Arts (Brokechella, BrokeLA) to create a list of our strongest programming yet. While we're adding to this year's events list daily, you can see a couple examples of what's planned below and how the marketing will look.
We had over 33,000 captive attendees at our last big arts fest (see a recap here), but that show saw hundreds of millions more hits online. We know that content is king. Our content is a reflection of all the art outlined above, but we take an extra step to make sure it can live alone online, too. We've been featured on Tumblr's radar three times with preview content, and we make teasers that stand for themselves.
LANDING PAGE + SOCIAL ACCOUNT + NEWSLETTER PROGRAM
We build one home to find all of the artists in the show and events on the calendar, and everything stems from there. Our art director will brand out this landing page to weave you into the experience, in the only place that audiences will head to find out what's happening each day. Custom social media accounts will drive giveaway campaigns, and a weekly newsletter will lay out what's happening for the week. We've also got an official DS&WC playlist that you could host...
Scroll through images to see examples of our work.
Danny Heidner graduated with a BFA from Laguna College of Art and Design and then moved into Fine Art installation, Fabrication and Transport where he has worked since 2010. He has been lead installer on some complex works and has been a designer and fabricator for major projects like the Hotel Normandie and many Think Tank productions.
Bloody Gums Collective is run by Andrew Barsoum who has spent a decade in art installation when not working on his own exhibits. His last show "LA Is Trying to Kill Me" saw massive crowds and a gallery packed with work, and his team will lead install for our show as well as help with materials and art contribution.
Founder of the experiential production company, cARTel: Collaborative Arts LA (BROKE LA, No Budget Film Festival), Negin Singh is a producer, a creative in tech, a branding expert, and pulse detector for good events. She has been profiled on the White House Blog and was named one of the top 30 Indian Entrepreneurs under 30 by India Current Magazine.
Jacob Patterson has been the director of Think Tank Gallery aka Think Tank Productions for its seven years helping to shape DTLA arts culture. With a background in arts marketing (deviantART) and PR (Hijinx) but a boots-on-the-ground approach to event production, Patterson has collaborated with artists worldwide to create immersive and interactive arts experiences that tend to draw large crowds. "Mainstream enlightenment" is his aim, secretly injecting content into party vibes.
Dino Nama has been taught by some of the best creatives in LA, moving up through a billion dollar company, Quest Nutrition. Currently engaged in the DTLA art scene as well as many creative projects in different industries, he strives to bring innovation and success to Think Tank's endeavors. He is 100% responsible for the Think Tank's constant improvement in branding.
CHIEF CANNABIS OFFICER
Katelyn Partlow aka LITTLE FACE is disrupting the world of weed by putting on some of the most imaginative events in cannabis. Her Cannabis Cabaret shows art exhibitions, musicians, burlesque performers, comedians, and sensory experiences while the biggest brands in marijuana present their products to engaged audiences. She removes "stoner bro" culture from 420 culture, and has been highlighted in VICELAND and Rolling Stone for her efforts.
Please contact us for more info:
Jacob Patterson – Director – email@example.com – 916.670.3801