Think Tank Gallery is looking to partner in our Event Lounge for our biggest event ever, in August/September 2017. Our lounge is our calling card; we don't just build the most talked about art show in the city, we fill a lounge in the back with a new event and audience every night to keep on the community's mind.
We give our audience an integrated experience from first hearing about the show to the closing party, and our commitment to easily navigated art content starts here, with our invitation for you to join us.
WHAT IS DS&WC?
Drinkin' Smokin' & West Coastin' is Think Tank Gallery's love (or hate) letter to the biggest exporter of culture in the world: the City of Los Angeles. Featuring hundreds of art pieces by some of the biggest artists in the skate, street, and illustration genres, and a packed calendar of events from dozens of local and national producers that are shaping the Southland, DS&WC will be LA's party scene this Summer.
It's also a chance for you to jump in front of millions of LA-fetishizing-fanatics at one of the nation's Top 25 Most Instagrammable Arts Spaces. We know how to create a captivating and smoothly branded experience, with hundreds of events and hours of content under our collective belts. Our previous largescale installations have been shared by media to hundreds of millions of artists, musicians and fans, and it's time now to build a lounge and program about the city that defines us, and has made this all possible.
Pour one out, put something in the air, and click on a section below to envision your brand West Coastin':
We've been showing skate and street art for seven years in DTLA, and with Vans teaming up on the art this will be our biggest show ever. All of our favorites are on board, and they're inviting their friends. Good art – from goldleafed to grimy – is our calling card. It's what brings crowds from all over to spend a night or three downtown, and it's what packs the house. And our artists' fans share us so much that we're next to the Guggenheim and LACMA in the most-shared arts spaces in the country. We make big installations and put your audience inside of them, then we give them an easy path to post. We have some clever installations lined up for DS&WC, and we're producing another mural for the fest, this time with arguably the most prolific street artist in the world right now:
ART SHOW ACTIVATIONS
There are three components of this event series: drinkin,' smokin,' and West Coastin.' Cali has some classic and local staples in cocktail culture, and it's also known for its heavy wine culture. Best Coast Hip Hop, a key inspiration for our experience, also has some lowbrow drink preferences that match our art style well, so we're building a lounge to celebrate all of the above. Check out the video below to see the bar space you would own all month, but picture a DMV crashed into a dive bar to stay with the LA transpo theme that's informing our aesthetic.
Throw in a stage and some interactive and socially shareable activations like racing arcades, a photobooth themed after a CA Driver's License, and a RC Car racetrack that plays with the room's moody lighting, and you're in the DS&WC event lounge.
Previous Events in the Bar & Lounge Space
See below for other art activation opportunities:
We had over 33,000 captive attendees at our last big arts fest (see a recap here), but that show saw hundreds of millions more hits online. We know that content is king. Our content is a reflection of all the art outlined above, but we take an extra step to make sure it can live alone online, too. We've been featured on Tumblr's radar three times with preview content, and we make teasers that stand for themselves.
Sinzi Velicescu will art direct a tour around town, picking up work from DS&WC talent in a classic car, capturing each disparate neighborhood of LA in her iconic style and releasing a new video each week. Nice camera on a classic car, good music, panoramic lenses... this series has a feeling to it. And at the end of each video that feeling will lead crowds to your show. Ancillary content like the official show playlist and a branded website will keep the brand consistent and your product in front of its fans this Summer – perhaps shooting some ladies in a low rider.
MOOD CONTENT FOR DS&WC TEASER CAMPAIGN
PREVIEW CONTENT FOR THINK TANK GALLERY'S DUDE, MONSTERS! (2012)
See below for past scaled-down weekly content campaign. Less narrative, less video art, but still weekly talent highlights.
LANDING PAGE + SOCIAL ACCOUNT + NEWSLETTER PROGRAM
We build one home to find all of the artists in the show and events on the calendar, and everything stems from there. Our art director will brand out this landing page to weave you into the experience, in the only place that audiences will head to find out what's happening each day. Custom social media accounts will drive giveaway campaigns, and a weekly newsletter will lay out what's happening for the week. We've also got an official DS&WC playlist that you could host...
PR BY HIJINX ARTS MGMT & PR
The Think Tank's signature arts + events style is what LA knows us for. It's simple: we build an installation-heavy exhibit with great art, then we add a sweet lounge in the back, and then we curate the illest young and established event producers in the city to take over that lounge, or the entire space. Historically, our opening nights see 3,000-5,000 attendees, with the rest of the nights exceeding 30,000 in total. Every last one of them would see your lounge.
A huge calendar of events fills up quickly, we highlight a couple of the biggest ones, and the calendar turns into a PR machine all of its own, with each producer's audience finding out about each other's events, and guests coming back over and over. We've done it a bunch of times and it's always a win/win – even the artists benefit by selling art night after night.
+ dozens more
With an aim at widespread accessibility, Think Tank Gallery knows its target audience. Over the years we've produced merchandise in the markets of skate, street, horror, and even porn culture, and we've always partnered in such a way to give our audience something to take home with them. Whether that's giveaway items or limited edition collectibles for sale, we're all about dope takeaways. So far in DS&WC we've teamed up with Valley Cruise Press to produce a 6-pin and 1 patch package and limited run wine can series with Nomad Wine Co., and many partner opportunities. See below for prior and ongoing collabs.
Scroll through images to see examples of our work.
Danny Heidner graduated with a BFA from Laguna College of Art and Design and then moved into Fine Art installation, Fabrication and Transport where he has worked since 2010. He has been lead installer on some complex works and has been a designer and fabricator for major projects like the Hotel Normandie and many Think Tank productions.
Jacob Patterson has been the director of Think Tank Gallery aka Think Tank Productions for its seven years helping to shape DTLA arts culture. With a background in arts marketing (deviantART) and PR (Hijinx) but a boots-on-the-ground approach to event production, Patterson has collaborated with artists worldwide to create immersive and interactive arts experiences that tend to draw large crowds. "Mainstream enlightenment" is his aim, cleverly injecting content into party vibes.
Dino Nama has been taught by some of the best creatives in LA, moving up through a billion dollar company, Quest Nutrition. Currently engaged in the DTLA art scene as well as many creative projects in different industries, he strives to bring innovation and success to Think Tank's endeavors. He is 100% responsible for the Think Tank's constant improvement in branding.
CHIEF CANNABIS OFFICER
Katelyn Partlow aka LITTLE FACE is disrupting the world of weed by putting on some of the most imaginative events in cannabis. Her Cannabis Cabaret shows art exhibitions, musicians, burlesque performers, comedians, and sensory experiences while the biggest brands in marijuana present their products to engaged audiences. She removes "stoner bro" culture from 420 culture, and has been highlighted in VICELAND and Rolling Stone for her efforts.
Founder of the experiential production company, cARTel: Collaborative Arts LA (BROKE LA, No Budget Film Festival), Negin Singh is a producer, a creative in tech, a branding expert, and pulse detector for good events. She has been profiled on the White House Blog and was named one of the top 30 Indian Entrepreneurs under 30 by India Current Magazine.
Bloody Gums Collective is run by Andrew Barsoum who has spent a decade in art installation when not working on his own exhibits. His last show "LA Is Trying to Kill Me" saw massive crowds and a gallery packed with work, and his team will lead install for our show as well as help with materials and art contribution.
Please contact us for more info:
Jacob Patterson – Director – firstname.lastname@example.org – 916.670.3801